1. Develop a unique and relevant international proposition for Sagres .
2. Develop a print and OOH campaign to launch the proposition.
It should be distinctive in the crowded Mediterranean beers-market and embrace the heritage of Portuguese culture.
Portuguese culture is rooted in storytelling, friendship and exploration. By choosing Sagres you show that you dare to look further than the obvious. The print and OOH reflect a group of friends who’s routine is to resist the straightforward, and have fun exploring the moment. With these guys there is… Always a story!
Successfully launched in UK