UK Campaign

The brief:

1. Develop a unique and relevant international proposition for Sagres

2. Develop a print and OOH campaign to launch the proposition.

The barriers:

It should be distinctive in the crowded Mediterranean beers-market and embrace the heritage of Portuguese culture.

The answer:

Portuguese culture is rooted in storytelling, friendship and exploration. By choosing Sagres you show that you dare to look further than the obvious. The print and OOH reflect a group of friends who’s routine is to resist the straightforward, and have fun exploring the moment. With these guys there is… Always a story!

The results:

Successfully launched in UK