European Campaign

The brief:

1. Develop a unique and relevant international proposition for Krusovice.
2. Develop a print and poster campaign to launch the proposition, key market UK.

The barriers:

The premium beer market is over crowded, over styled and obsessed with authenticity.

The answer:

Media. Launch small and generate a following. Use street, underground & in bar posters in high influential areas of London, only. Plus geo targeted ‘story telling’ messages around key bars.

The results:

Successfully launched in UK.
Higher than expected pick up.
Phase 2 in development for 2014.

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