1. Develop a unique and relevant international proposition for Krusovice.
2. Develop a print and poster campaign to launch the proposition, key market UK.
The premium beer market is over crowded, over styled and obsessed with authenticity.
Media. Launch small and generate a following. Use street, underground & in bar posters in high influential areas of London, only. Plus geo targeted ‘story telling’ messages around key bars.
Successfully launched in UK.
Higher than expected pick up.
Phase 2 in development for 2014.