Footwear Campaign

The brief:

Develop a launch campaign for new KSwiss Summer footwear collection.

The barriers:

Modernise the LA Heritage look, make classic LA hip again.

The answer:

Bring in the stunning visual style of reflective metal surfaces (think of the reflective bonnets of cars crusin’ through the streets of Cali).

The results:

Stunning set of 10 images, showing off the product in outdoor and instore mediums, used across Europe and Asia.