EMEA Reimagine Campaign

The brief:

1. Create a unique and relevant campaign to put C&A a more authentic and creative spotlight.

2. Increase number of followers for the local Facebook pages, Twitter-feed and Youtube-channel.

The barriers:

Use the plastic forks, knives and spoons from the shopping windows.

The answer:

We created the ‘Reimagine’ Design Challenge that invited 8 top designers from the key markets to reimagine the shop windows. Their task was to take the plastic cutlery and turn them into extraordinary fashion.

Their creative process was filmed and shared with their followers and through local C&A Facebook-, Twitter-, and Youtube-channels.

The results:

Over 30.000 people voted for their favorite designs and to win a trip to fashion capital Milan
- Over 5.000.000 engagements with the stories through Facebook, Youtube and Twitter
- Coverage in national newspapers generating millions of euros worth of free press
- Added 35% more Facebook followers and increased Twitter followers from 1.000 to 33.000