Benelux Galaxy Tab Campaign

The brief:

Launch the Samsung Galaxy Tab. When people talk about Tablets, they should be talking about Samsung Galaxy Tab.

The barriers:

The benefits of tablet computers were relatively unknown.

The answer:

The Samsung Galaxy Tab beat iPad in 90% of consumer tests, so our conversation driver became: Samsung Galaxy Tab Works Beautifully. We demonstrated that by challenging key influencers to see what the Galaxy Tab was capable of, by asking them to actually create something with the Tab. Their journeys of discovery and creation were documented in videos and shared with the world through weekly updates, resulting in 200+ product demonstrations on Youtube.

The results:

– 2,220,000 total contact moments.
–  216,500+ unique users (with average number of 10 contact moments with campaign).